Selling at auction vs the open market

Auction's great gift is the fall of the hammer: a binding commitment with a fixed timetable to completion. No renegotiation after a survey, no buyer vanishing in week nine. Its cost is that certainty is priced in. Bidders expect room for the risk they're taking on.

Auction tends to win when

• The property is hard to mortgage. Short lease, non-standard construction, condition issues.
• Certainty beats the last pound. Probate, arrears, deadlines.
• The property is unusual enough that competitive tension needs a room, not a portal.
• It's tenanted and best sold to investors as-is.

The open market tends to win when

• The home appeals to owner-occupiers, who almost always pay more than investors.
• Presentation and marketing can genuinely move the price.
• You have time to let the right buyer arrive.

Auction converts risk into a discount. Only sell there if the risk you're shedding is worth more than the discount you're granting.

We offer both routes. And the modern-method variant between them. Precisely so the recommendation can follow the property, not the process. Ask us which your home is.

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